Mindful Counseling GR was new to our market and wanted to communicate the essence of the
therapeutic work we do to the community. We knew video was a very effective way to do this but as
we looked at videos from other practices we saw nothing that was really stood out. We brought in
Match Frame Creative to consult and they blew our minds with their creativity, vision and ability to
hear our passion. They were able to understand our essential message and transform it into a
compelling story that truly reaches our clients where they are at. We consider the investment in
our video to be a vital tool in communicating the heart and philosophy behind our practice. It is
displayed front and center on our website and facebook page. We continue to experience amazing
growth and would recommend investing in high-quality video to any business ready to do the same.

Our case studies are written by our clients. The answers inline are provided by Mindful Counseling GR.

Introduction

Who is the client? 
Mindful Counseling GR – A group counseling practice made up of 13 therapists. In business for 5 years.

What business problem did they have?
A desire to effectively communicate the essence of the therapeutic work that we do in the community by way of video.

What were the major pain points of the client prior to working with Match Frame Creative?
We wanted a video, but as we looked at other counseling practices’ videos we knew we wanted something different. Most of the videos we saw were poorly made and the people speaking seemed anxious, were communicating data that is relatively useless to the end client, and were absent of any sort of compelling storyline.

Solution

What was the Match Frame solution for the client?
Match Frame blew our minds with their creativity, vision and ability to hear our passion. They were able to take understand our essential message and transform it into a compelling story that truly reaches our clients where they are at.

How was the project implemented?
We had several interviews with Match Frame prior to filming so they could hear more about who we are and what we were looking for. Then they proposed their creative idea about how to express it via video. Then we scheduled times for filming.

Why did the client choose Match Frame Creative?
We chose Match Frame because of a personal friendship with Jay Irwin in addition to being familiar with their caliber of work.

Action

How will the client use the solution in the future to grow and expand their goals?
We have the video front and center on our website and have promoted it via targeted ads on social media. There have been several thousand views and it has resulted in multiple new client leads and conversions.

What measurable results/statistics can be included? (web traffic, email opens, form fills submitted, increased sales, etc.)
5k views on Facebook since July 2015
5006 views via our website

Conclusion

Video with the right story, targeted to the right audience, can transform any business. If you think your business doesn’t have a story to tell, we’d be happy to explore and ideally prove you wrong.

Contact us, if you’re up for the challenge.